Edge rewards Dealer loyalty

The reputation of the Internet has been tarnished in recent years after the failure of a number of well known trading companies that rose to fame early in the electronic revolution and just as quickly disappeared amid a welter of company debts.

It has been left to many thousands of small to medium sized companies to carry the flag of internet trading and to establish a more settled and structured system enabling the best features of the Internet to be enjoyed by busy people who have little time to queue in shops and dealerships for products that can just as easily be purchased in other ways. One of the up and coming companies using the Internet to good effect is diamond blade and core manufacturer Edge Tools & Equipment Ltd of Derby, which has recently introduced its C6 Personal Discount Loyalty card for use by customers on the Internet.

Each card issued by Edge bears a unique PIN number that allows users or dealers to access a great deal of information relating to Edge diamond blades, but perhaps most important of all, it enables a diamond blade user to establish his or her discount structure and buying price on all diamond blade purchases whilst at the same time awarding the local participating Edge dealer the same profit margin available to that dealer, without of course having to do any of the work involved in gaining the order.

By accessing the Edge website, the user customer can quickly establish the correct diamond blade for the proposed application, then quickly and simply order the right product at the right price and receive it by the Edge next day delivery service, and all without leaving the office or home. The local participating Edge dealer automatically receives a credit on his Edge account as soon as the user customer pays for the blade or blades. With many orders the credit will be passed on immediately, since credit and debit card payments will form a large percentage of business carried out via the website using the Edge C6 card. Dealers, by using their own unique PIN number, can access their Edge account at any time, look at the list of sales and their value and then decide how he or she would like the profit to be paid, which can be by one of the several ways.

It is an essential part of the Edge strategy that dealers who enrol in the C6 programme earn adequate profits from sales made on their behalf by Edge and the C6 card is the ideal tool for establishing and maintaining a genuine trading partnership between Edge Tools & Equipment Ltd, the dealer and the end user.

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